I’ve been pretty disappointed in the sales that I’ve made (a total of 3) since our website (https://GibsonGrafe.com) went online more than a year ago. Then I was told we should try Seach Engine Optimization (SEO). That was two weeks ago. So I signed up with GoDaddy Web Services for help in setting up SEO. Also got on Amazon and ordered six books on SEO. What I’m coming to realize that the strategy to come out in the top 1-3 in a Google search doesn’t have anything to do with what you’re trying to sell. It’s more like a statistical algorithm based on key factors defined by Google.
So whatever it takes, I’m giving it a shot. One of the factors is the time it takes your site to load. Ran a speed test (https://developers.google.com/speed/pagespeed/insights) and found out it just took too long to load the site. One of the recommendations was to convert JPG images (which are very large) to PNG images. So that’s what I’ve been doing for the past few days. There were 350 JPG images on the website to convert. I used the “save to website” option on Photoshop Elements 2018. A good friend emailed me this morning to tell me there was a batch program to convert JPG files to PNG files. Too late. But doing it page by page it gave me a chance to catch my all-too-frequent spelling errors in the descriptions. Then I saw a Search Engine tab on the bottom of the page. So I had to start all over again adding the description and a title to the search engine tabs.
The title is supposed to contain keywords for the Google search. This has mushroomed into a whole new area. What keywords to use? I can think of lots of words to describe my creations (BOLD, beautiful, handmade, turquoise, EarUno) but then there’s the twist to think of keywords to describe the audience searching for your webpage. Sophisticated, career, BOLD? This is compounded by trying to figure out what these mystery people will type in Google. What will they be searching for to find our website?
One book has turned out to be really useful: SEO Fitness Workbook 2018 by Jason McDonald, (https://www.jm-seo.org)
This is definitely a work in progress, so stay tuned for more wild and wooly SEO adventures!
And don’t forget to check out https://gibsongrafe.com
for affordable and chic designer jewelry!
And post a comment please — I’m out here all alone with John and Walter and now Tiny.